Casino – How the Casinos Keep Gamblers Spending
After Goodfellas shattered the myth of the mobster as a noble, honorable figure, Scorsese followed up with Casino, a film that isn’t just set in Sin City but about it. Though it features bravura set pieces, Casino has a sensibility that is less exuberant than rueful and carefully attuned to institutional systems of grift.
Every casino game has a built-in advantage that ensures the house will win money. Even games with a skill element, such as blackjack or poker, have house edges based on basic strategy. But the casinos don’t just rely on the edge; they also make the process feel like a win with bright lights, blaring music, and cheers whenever someone hits a jackpot. These noises distract the gambler from thinking about his or her losses and keep him or her gambling longer.
The casinos also use a variety of other tricks to increase gamblers’ spending. Casinos typically serve alcohol nonstop to lower gamblers’ inhibitions and cloud their judgment. They also dispense free food and cigarettes. In addition, some studies suggest that casinos use scented chemicals to alter people’s moods and get them to spend more.
As a result of all these psychological tricks, the casinos are able to charge premium prices and take in billions of dollars in annual revenue. But despite this astronomical profit, some casino workers believe the business is unsustainable. This is why they’re pushing for sports betting to be legalized nationwide. This will allow them to rake in more money by taking a percentage of the wagers made on all sports, not just those that are considered fixed-odds games.