The word casino can conjure up images of a thrilling night out, an exciting game of cards or roulette, and a rush that can’t be replicated anywhere else. In reality, however, it’s a much more complicated affair, one that requires strategic marketing to attract the right audience and deliver an exceptional experience.
As the world’s most competitive businesses, casinos are constantly being challenged by newer, fancier and closer competitors. This doesn’t just include other casinos but also non-gambling resorts, online gambling sites and an illegal gambling business that is often larger than the legal business.
Because casinos are in the business of making money it is important that they do everything in their power to maximise profits. They do this by attracting the right demographic to their premises and keeping them there. They are often designed with a specific theme, such as a Las Vegas-inspired design and use bright colours and sounds to stimulate the senses. For example, they have no clocks on the walls because they want people to lose track of time and keep playing.
They also offer food and drink, including alcohol, as part of their gaming experience. And they provide a wide range of entertainment options, from live music to shows and even comedy clubs. These features give them a unique offering that is attractive to many people. In addition, they can provide an excellent service by rewarding loyal customers with comps, such as free rooms, meals, tickets to shows or even airline or limo flights.